Create a brand for Martha McAlpine that reflects her passion for life and promotes her yoga business.
Photographer, animator, illustrator, and graphic designer.
CONTEXT & OBJECTIVE
Martha is a Kundalini yoga teacher. Kundalini in yoga means energy coiled at the base of the spine. Her practice focuses on clearing blocked energy using breath and movement. The brand reflects Martha’s presence which is down to earth, strong, intimate, and filled with love.
A cohesive visual system that shares Martha's teaching practice through animation and print collateral.