brief

Create a brand for Martha McAlpine that reflects her passion for life and promotes her yoga business.

ROLE

Photographer, animator, illustrator, and graphic designer.

COLLABORATORS 

Martha McAlpine

 
 
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CONTEXT & OBJECTIVE

Martha is a Kundalini yoga teacher. Kundalini in yoga means energy coiled at the base of the spine. Her practice focuses on clearing blocked energy using breath and movement. The brand reflects Martha’s presence which is down to earth, strong, intimate, and filled with love.

DESIGN OUTCOME

A cohesive visual system that shares Martha's teaching practice through animation and print collateral.

 
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