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brief

Design a visual campaign for True Balance Studio, a small gym that promotes living a healthy lifestyle through movement, nutrition, and community engagement.

role

Graphic designer and production artist

collaboration

Gym community, owner Ali Smith and co owner Suzanne Miranda

 
 
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CONTEXT & OBJECTIVE

Based in Mt Vernon, Baltimore, True Balance Studio's trainers use a holistic training program, uniquely designed for clients to master their full potential. Trainers help clients reach their goals through progressive workouts, while at the same time introducing the science behind each movement through a ‘train smart’ method.

 
 
 

TRUE BALANCE STUDIO BEFORE

 
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DESIGN OUTCOME

A cohesive visual language that promoted customized fitness to each clients unique needs. The design element finds alignment and balance over a grid of images that reflect nurturing the mind and body through community engagement, fitness, and nutrition. The typeface, Balto design by Tal Leming, is versatile, utilitarian, and quirky. 

 
 
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